Logos represent not only a company’s name but the look and feel of the company as well as the type of people that work there. It might seem a bit like judging a book by its cover but it is exactly that.
I am currently doing an internship at TwoRedPens in Nelspruit and I got the opportunity to work on a few designs for a company that wanted to redo their logo. It is extremely difficult to think out new and creative ideas that hasn’t been done before but challenge excepted. Although they did not choose one of my designs in the end I had so much fun playing around with ideas and working on different concepts.
Make sure your logo is not just a letter or a random picture because like I said, it portrays a business’ image!